How to Leverage Podcasts to Increase Your Organization’s Visibility

Let's face it — after the 2024 election, progressives need to up our podcast game. This type of earned media is fairly new, but needs to be taken seriously in our collective communications strategies. 

Conservative voices are dominating this space, especially with younger listeners, and it's time more Democrats jump in. Here's your guide to getting your progressive organization into the podcast world and making some serious waves.

5 Strategies for Promoting Your Progressive Organization With Podcasts

Create a Compelling Media Kit

First things first — you need a solid media kit that makes podcast hosts think, "We HAVE to get this person on our show!" Think of it as your podcast dating profile. What makes your organization special? Why should listeners care about your perspective? What unique stories or insights can you bring to the table? Package this up in a way that conveys how interesting and fun you are. Remember, hosts are looking for conversations that'll keep their listeners hooked.

Invest in Quality Equipment

Nothing says "amateur hour" like sounding like you're talking through a tin can. Invest in a decent microphone — it doesn't have to break the bank, but it should make you sound clear and professional. A nice camera is great too if you're doing video podcasts (which are very in right now). Test everything before your big day so you're not that guest who spends the first 10 minutes saying "Can you hear me now?"

Craft Targeted Pitches

One size definitely doesn't fit all in the podcast world. Create a few different pitch angles based on who you're talking to. Chatting with policy wonks? Bring your expertise and smart insights. Heading to a more casual, entertaining show? Show off your personality and ability to talk about serious stuff without putting everyone to sleep. Always check out a couple episodes before pitching — nothing wastes more time than pitching serious policy talk to a comedy podcast or vice versa.

Build Your Podcast Outreach Plan

Make a list of podcasts where your message would resonate and start reaching out. Fair warning: you might need to email hosts multiple times before getting a response. They're drowning in pitches, so be persistent without being annoying. Start with smaller shows to get comfortable before swinging for the Trevor Noah-sized fences. Each appearance builds your podcast cred!

Maximize Your Appearances

You did it — you're on a podcast! Now make that interview work overtime. Grab the juiciest 20-60 second clips and share them everywhere. Find those mic-drop moments where you perfectly captured your values or made a complex point crystal clear. These sound bites can reach people who might never listen to a full podcast episode and draw them into your organization's work.

Nurture Host Relationships

The podcast world is surprisingly small and interconnected. Stay in touch with hosts after your appearances — they might recommend you to their friends! Share their episodes, give them some social media love, and don't be a one-and-done guest. These relationships can open doors you didn't even know existed.

Jumping into podcasts takes some hustle, but it's worth it. This medium lets listeners feel like they're hanging out with you, getting to know the humans behind the cause. It's intimate, engaging, and perfect for explaining progressive ideas in ways that actually stick. With these strategies in your back pocket, you'll be podcasting your way to greater visibility in no time. And ideally, the conservative podcast monopoly will soon be a thing of the past. 

If you’re looking for more ways to maximize your organization’s earned media and online presence, you’re in the right place. Book a FREE consultation call with our CEO today.