How to Make Accessible and Appealing Infographics

Politics can be confusing as hell. 

Infographics help transform complex policy information into a clear, understandable format that anyone can grasp quickly. 

With video content now dominating social media, getting people to stop and look at images takes extra effort. 

A good infographic needs to be both visually appealing to catch attention and accessible so everyone can understand it. When done right, infographics cut through the noise and make your message stick with viewers. 

Here are 6 key tips to create infographics that folks will actually stop to read and share.

Keep Text Brief and Focused

In today's fast-paced world, attention spans are shorter than ever. Your audience will likely scan your infographic rather than read every word. Use short sentences and simple words. Focus on key points and remove any unnecessary text. Remember: if your graphic takes more than a few seconds to understand, many viewers will move on. 

Use Space Wisely

While avoiding text overload is important, too much empty space can make your infographic feel incomplete. Find the middle ground by organizing content in a way that uses available space effectively while maintaining a clean look. Group related information together and create a natural flow that guides the viewer's eye across the graphic.

Add Emotional Hooks

Use images, words, or phrases that create an emotional connection. People remember content that makes them feel something. This could be a powerful image, a surprising statistic, or a question that makes them think. These elements keep viewers engaged and increase the chances they'll remember and share your graphic.

Choose High-Contrast Colors

Your background and text must have enough contrast for all viewers to see clearly. Dark text on a light background (or vice versa) works best. Avoid color combinations that blur together for people with color blindness, like red and green. A good rule is to check your design in grayscale — if it's still readable, you're on the right track.

Include Clear Next Steps

Every infographic should tell viewers what to do with this new information. Include a clear call to action like a website address, shortened link, or scannable QR code. Make these elements stand out visually e.g. using a unique color or making them bigger, so they're impossible to miss.

Translate When Necessary

If your information affects people who speak different languages, provide translations. This not only shows respect for your audience but expands it. At minimum, translate key points and calls to action into the most common languages spoken by your target audience.

By following these guidelines, you'll create informational graphics that more people understand and want to take the time to read during their busy days.

And if you’re looking for more advanced guidance on how to up your digital game, you can always schedule a free 15 minute call with our CEO.